A NORWEGIAN START-UP WITH A FOCUS ON SUSTAINABLE AND REUSABLE GIFT WRAPPING & FASHION
BOJAGI WRAPPING
sustainable gift wrappings and fashion
As a part of the sustainability movement, Bojagi Wrapping offers reusable textiles for gift wrapping and fashion items. The folding method is a Korean tradition. I developed a brand identity for Bojagi Wrapping that embraces both the traditional Korean elements and the modern Nordic style. Alongside the brand identity, I took product photos, designed social media posts, created a folding manual, business cards and designed the online shop.
As this is a start-up, there were many decisions to be made. Working with the owner, Siv Mari was a fun experience. Not only did I get to design the brand, but I was also a part of developing the business.
ONLINE STORE
BRAND ASSETS
The brand identity was developed with inspiration from Korean symbols and traditions. With a modern twist, the icon of Bojagi Wrapping shows how the fabric ties together in a knot, while also symbolising the coming together of people through gift giving.
SOCIAL MEDIA CONTENT & PLANNING
PRODUCT PHOTOGRAPHY & EDITING
![Hortensia Wrapping](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/Hortensia.jpg)
![Windmill Wrapping](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/vindmolle-1-scaled.jpg)
![Hortensia Wrapping](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/hortensia02.jpg)
![Bow Wrapping](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/sloyfe.jpg)
![Wine Bottle](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/vinflaske-1-scaled.jpg)
![Envelope](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/MG_1980-Edit-scaled.jpg)
![Blue Bag](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/bla_bag-1-scaled.jpg)
![Purple Bag](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/lilla_bag.jpg)
![Orange Bag](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/oransje_bag.jpg)
![Orange Bag #2](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/oransje01-1-scaled.jpg)
![Orange Bag #3](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/oransje02-scaled.jpg)
![Black Bag](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/sort01-scaled.jpg)
![Bouquet](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/bukett02-1-scaled.jpg)
![Commercial Photo](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/bojagi_bag_hvit.jpg)
PRINT DESIGNS
![Business Card](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/Business-Card-Mockup-Bojagi-1-1536x1024.jpg)
![brettemanual](https://usercontent.one/wp/www.linettdesign.com/wp-content/uploads/2024/04/brettemanual-1536x1024.jpg)